Currently, there are over 1.1 billion websites on the internet* – an impressive number.
Behind every single domain, there could be a provider offering the same services or products as you.
To ensure that you and not your competitor are found online by potential customers, your Website your most important figurehead. Only when your website is visible can you convince interested parties of your offer. Otherwise, even the best product on the market is of no use to you.
By the way: In the time it took you to read this paragraph, hundreds of additional websites were created—and with them, hundreds of potential new competitors.
*(As of September 2024, Statista)
Click-through rate of ranking positions from 1 to 10
What is search engine optimization – or also: how does SEO work?
But how do you ensure your website is found in the best possible way? This is where search engine optimization (abbreviated as SEO, from the English „Search Engine Optimization“) comes into play.
The definition of SEO is basically quite straightforward: search engine optimization encompasses all those measures that help websites appear in search engines via search queries (keywords) found as good as possible be, meaning to appear as high up or as far forward as possible on the search engine results pages (SERPs).
Just ask yourself: How often do you click on the second page of the SERPs? That’s right—almost never. Numerous studies confirm that this is no coincidence. According to these studies, 99% of all clicks on Google go to the first search results page, with about 90% of those going to the first five results. Another interesting fact: About 80% of users ignore Google’s paid ads. A good positioning in the SERPs is therefore crucially important to bring visitors to your website via Google, Bing and Co.
You need our souport?
Then get in touch with us with your non-binding inquiry. We will check which online measures will help you and your business move forward.
How do we achieve that?
SEO includes both measures that can be implemented on your website itself (so-called on-page measures) and those that work away from the website (off-page measures).
To On-page optimization includes, for example, the creation of content, the improvement of page speed through technical adjustments, as well as snippet optimization. In contrast, healthy link building or the generation of social signals belong to the Off-page optimization. Your luck: As SEOs with years of experience from countless projects, we know how to best support you and your business and will find the right levers to achieve your goals.
Five good reasons
for search engine optimization
Hand on heart – what does SEO really achieve? To show you what is possible thanks to search engine optimization, we present to you here five good reasons, with which we should start together with SEO today:
More visibility through better rankings
By optimizing your website, you achieve better rankings for relevant search queries – and thus increase your visibility and reach on the web!
More traffic
More reach + better rankings = more traffic. This equation sounds almost too simple to be true – but it is almost always correct!
More sales
More traffic paired with optimized content on your site: Your sales figures will thank you! Through SEO, you acquire new customers and ensure they become long-term repeat customers.
displacement of competitors
As you steadily increase your visibility through our SEO services, your competitors automatically lose reach—a win-win situation for you.
Exact measurability of performance
You spend a lot of money on advertising, but can't figure out what it's bringing you? Unthinkable in SEO! Thanks to our evaluations, we can react flexibly and tell you precisely which measures have achieved what successes.
Launch your career with us in the Rhine-Main region or throughout Germany!
You are sitting with your business in Mainz, Wiesbaden, Frankfurt, Darmstadt, Mannheim or HeidelbergWhether you want to be found locally or increase your visibility nationwide: We are the SEO partner by your side and are just a click away.
Our SEO services and process:
This is how SEO works at hohrising
Working with us always follows the same pattern and a clear procedure – but that's where the conformity ends! The measures within the individual process steps we tailor individually to you and your business and develop a custom SEO strategy.
Step 1: Setup-Phase
Objective
At the beginning of our collaboration, we will jointly define your goals and your target audience – because only when we know them can we deploy the appropriate measures in a targeted manner and develop the right SEO concept.
Competitor analysis
We analyze your competitors and define the benchmark. Because only those who know their competitors can learn from their mistakes and secure the decisive advantage.
Analysis of the current state
In a comprehensive and detailed website audit, we evaluate the current status quo of your website, taking into account both technical as well as content-relevant aspects under the microscope. Based on the results, we derive the overarching SEO strategy and define individual measures.
Keyword research
Based on the topics defined and to be optimized with you, we will create a comprehensive keyword research and search term analysis. This will reveal untapped subject areas, highlight weaknesses on your own website, and unlocks the full potential your website. Together, we define the keywords to be optimized and set up monitoring to track the performance of the selected keywords.
Analytics Setup & SEO Reporting
You can only improve what you can measure! For this reason, we revise your tracking setup (Google Search Console and Google Analytics) or set it up new for you. SEO is a dynamic, ongoing process and constantly requires minor adjustments based on the collected data and derived insights. For full transparency, we create a individual and interactive dashboard with the jointly defined target KPIs.
Step 2: Implementation Phase
Technical SEO
Implementation of the identified optimization measures from the technical SEO audit.
Examples:
- 404 redirects
- Optimization of the heading structure
- Image optimization
Content Creation
We determine which content should be covered on which pages with regard to the users' search intent and the associated customer journey.
Examples:
- Text creation
- Text revision
- Content restructuring
Usability & User Experience Optimization
Only if a website is user-friendly (intuitive and easy) to use will users stay on your site. Google also recognizes this positively and rewards you with better rankings.
Examples:
- Building a sensible internal link structure
- Navigation optimization
- Page Speed Optimization
Web design
We develop customized concepts for modern and aesthetically demanding web design that looks great on any screen. From the online business card for the local baker to the multilingual business page for large corporations, we are at your side as your partner.
Step 3: Performance Evaluation
To ensure we don't lose sight of the goals, we regularly check the SEO performance of your website and verify whether our measures are bearing fruit.
Interactive SEO dashboards provide us (and you!) with information on how relevant metrics such as traffic, revenue, and average ranking in the SERPs have developed. Transparency is the magic word here: In our SEO reports, we show you these developments honestly and without sugarcoating—even when the numbers don't develop as desired. That's when our ambition is truly awakened, and we give everything to achieve our common goals.
Which optimization measures we implement depends on your previous website:
Your web design is top-notch, but you have no rankings?
No problem, with informative and creative content and technical optimizations let's get you good rankings.
Your content is great, but users can't find their way around the website?
It doesn't matter, we redesigning the navigation and optimizing usability, so that users can effortlessly click through your pages and find the exact info they are looking for. And if your current website—sorry—doesn't have a good basis for SEO at all, let's build you a new page that looks stylish and performs well. Additionally, we support you with your local SEO strategy, the relaunch of your website – and as SEO Agency for E-Commerce let's boost your e-commerce.
With hohrising you are always on the cutting edge of time
SEO is fast-paced. Very fast-paced. That is why for us there is no „end,“ we are constantly on the lookout for further opportunities and always keep an eye on SEO trends and the latest developments. Whether AI search, structured data, voice search, Core Web Vitals, or the mobile-first index in the context of mobile SEO: Google wants to make the content its users are looking for available faster and easier than ever, and therefore works 24/7 on updates. For us SEOs, this means: whoever sleeps on the next trend loses.
You want to tinker with your website yourself and dive into the world of the Google algorithm? No problem! In our SEO seminars, we pass on our knowledge and show you what matters. And even if you want to design and implement things yourself, but lack the time to develop a meaningful strategy, we are here for you: As part of our SEO Consulting we support you with all your questions regarding SEO and provide holistic and goal-oriented consulting.
