UX Optimization Increase your website's usability with us

Imagine you are standing in front of a supermarket – ready to do your weekly grocery shopping.

You enter the store, and the first thing you see is an employee blocking the aisle with a cartload of empty boxes.

It takes a while for him to notice you and push his cart aside. The path is clear, and ahead of you: shelves placed at all angles and arbitrarily stocked with products, a long line at the checkout—in short: chaos. What is the probability that you will actually shop here?

Website Usability: The Most Important Factor on the Path to Conversion

Admittedly: Despite the circumstances, you might continue your shopping—after all, you're already there now.

But now imagine the whole situation playing out online: It takes painfully long until the website opens; as soon as you can use them, you can't find your way around, since the navigation menu and the rest of the page are unstructured and confusing are – and the The checkout process is dragging on also an eternity ago. Sure: You would leave this website with a single click.

Tens of thousands of users make this exact decision every day: When they cannot find their way around a website and the website usability is very low, will not convert – so buy a product, book a service, or make use of a service. Exactly this fate „threatens“ you with your website as well – unless you ensure that the user experience is right and users can find their way around your site quickly and intuitively.

UX without SEO?
Not the best idea!

SEO and UX optimization go hand in hand and complement each other perfectly. Find out more about our SEO services here and increase your visibility and site visits.

Kick off with SEO!

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Improve your website's user experience with UX optimization

As SEO agency user experience plays a crucial role for us, because SEO and UX are closely linked and interdependent.

Because if your website does not have good usability, it generally will not rank well, as the incoming user signals (such as bounce rate and dwell time) do not cast a good light on the website. Since user signals influence placement in the SERPs as a ranking factor, an appropriate user experience and an appealing [Note: sentence trails off in the original text] Web design Mandatory. On the other hand, should your website feature perfect usability but, for example, not be optimized for keywords, achieving a good ranking will be difficult here as well. You see: To be successful online, both SEO and UX optimization make sense.

In mid-2021, Google is also rolling out uniform quality signals that reflect the user experience on a website – the so-called Core Web Vitals. With these metrics, site operators can classify and evaluate the user experience of their website. The focus of the Core Web Vitals is on the loading process of a page, the interactivity on a page, and the visual stability of a page. In the future, Google will therefore user experience moved even further into focus.

UX and conversion rate optimization at hohrising

Hand in hand with user experience optimization comes conversion rate optimization.

It is fortunate that we have years of experience in both areas and are therefore the ideal partner by your side. Through detailed audits, we examine your website's usability and can often identify „conversion obstacles“ at a glance. To dive deeper into UX and conversion rate optimization, we implement well-thought-out conversion tracking that enables us to draw conclusions about potential issues.

Identify and overcome objections

Once we know the pain points on your website, we initiate the appropriate measures to ensure that users can navigate the site intuitively and are not hindered from making a purchase, booking, or getting in touch. For example, based on a content audit, we optimize your website's navigation or make sure that your contact form is not only viewed, but actually submitted.

Boost your website usability now and increase your conversions

So what are you waiting for: Put an end to high bounce rates and boost your conversions with us as your UX specialist by your side. Tell us right now how we can support you and get in touch via our contact form (which we hope you won't just open, but actually submit!). You will hear back from us shortly, and we will discuss together how we can improve the usability and user experience on your website.

Optimize UX now!